Free Ebook Advertising in the 60s Turncoats Traditionalists and Waste Makers in America Turbulent Decade
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Book Details :
Published on: 2000-10-30
Released on:
Original language: English
The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades. Targeted by the counterculture, threatened with government regulation, criticized as a waste maker by social critics, weakened by internal strife between the liberal and traditional forces within the industry, and faced with the consumption-weary public, advertising faced one of its most challenging times. Yet surprisingly, it made history with its unprecedented creativity and innovation during the 60s.
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